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Professional Diploma in Digital Marketing

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Understanding Marketing
What is Digital Marketing
Benefits of Digital Marketing
ABCD of Digital Marketing
How Digital Marketing Work (Customer Value Journey)
5 Principles to succeed in Digital Marketing
Channels of Digital Marketing
How to identify your ideal customer (Customer Avatar)

Identify your ideal customer

How to signup to Canva
Features of Canva
Understanding Canva dashboard
Design without templates
Design with templates
Edit texts and images
Video editing with Canva 1
Video editing with Canva 2

Graphics design assignments

What is Social Media
Importance of Social Media
Understanding & developing Social Media Marketing Strategy
PROS and CONS of Social Media Marketing
FAQ in Social Media Marketing
How to create and optimize Facebook Business page
Facebook Business page creation and optimization 2
Linkedin account creation and optimization
Instagram account creation and optimization
X account creation and optimization
Tiktok account creation and optimization

Social Media assignment

3 things you need to build a website
How to buy domain and hosting
Logging into Cpanel and understanding dashboard
How to install Wordpress
Building with AI
How to install theme
How to install plugins
How to create pages
How to setup static pages
How to edit pages
How to edit pages continued
How to edit text
How to add slider and overlay
Internal and external linking
How to link Youtube videos to website
Customizing theme - adding Logo
How to customize footer 1
How to customize footer 2
How to customize header
How to setup menu
How to add Google map to your website
How to add form to your website
How to add Whatsapp live chat to your website
How to create posts and articles
How to add downloadable media (e.g ebook) to your website
How to add online shop to your website
How to integrate payment gateway to your online shop
How to build with premium theme

Web Design Assignment

Understanding how Affiliate Marketing work
Choosing your niche
Deciding on value to offer and platform
Build your platform - Youtube Channel
Build your platform - Blog
Content creation for affiliate marketing
How to signup on affiliate marketing platforms
How to promote your affiliate links
How to signup on expertnaire and get your affiliate link
How to signup on Amazon associate program
How to get your product link for promotion on Amazon associate
How to make money with expertnaire affiliate program
How to make money with Amazon associate program

Affiliate marketing assignment

Understanding Youtube platform
Setting up account, uploading video, optimization and monetization

What is SEO
Importance of SEO
How SEO works
Benefits of SEO
Understanding keyword research
Types of SEO
Onpage SEO - practical 1
Onpage SEO - practical 2

SEO Assignments

Email marketing explained
Signing up on Sendlulse and creating an email list
Creating email campaigns
How to create subscription forms
How to integrate subscription form to your website to generate leads
Email automation
Lead generation Ads

Email Marketing Assignments

Competition analysis - Facebook
Competition analysis - Instagram
Competition analysis - Linkedin

Competition Analysis Assignment

Advertising on Meta platforms
How to advertise on Linkedin 1
How to advertise on Linkedin 2
How to advertise on Google 1
How to advertise on Goggle 2
Understanding Google ads backend and keyword research
Google ads campaign Pro - lesson 1
Google ads campaign Pro- lesson 2

Online Ads Assignments

What is content marketing
The power of story telling
Building content framework
Planning a long term content strategy
Generating ideas for content creation
Creating blog content your audience will love
Extending the value of content through repurposing
How to create successful video marketing
How to promote your content
Measuring and analyzing content

Content Marketing Assignments

Understanding AI in digital marketing
Undersatng the CREATE framework
Prompt engineering practical 1
Prompt engineering Practical 2
Prompt engineering practical 3

Identify your ideal customer

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