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Difference Between Digital Marketing and Social Media Marketing

What is the difference between Digital Marketing and Social Media Marketing? Every Business wants to use digital marketing strategy for business growth, visibility, and more sales. 

That is if they are knowledgeable about its benefits though.

Business owners or some wannabe social media managers, thinks digital marketing only involves social media posts, and advertisements, or using the internet only for marketing.

That’s not true. So, what is Digital marketing and social media marketing then?

There is only one way to find out. Keep reading!

In this blog, I will be making a full understanding of digital marketing and social media marketing, and how to use them. But first, let us break them down to our understanding;

  • What does being Digital mean?
  • What is Social Media?
  • What is Marketing
  • Digital Marketing vs. Social Media Marketing.
  • How both Digital Marketing and Social Media Marketing can be used for a business campaign


This is an electronic technology that generates, stores, and processes data.  Being digital is a process of using data to make quick decisions and excellent ones.

It’s more of a technical meaning; binary and codes, etc.

 Now what are digital products?  These are Phones, Laptops, Television, Printers, etc.  This products help keep the world connected and informed.

Social Media;

This is a term for sites or apps used for communication and sharing of content for entertainment, education, and engaging with friends or families. 

This is simply, an internet-based form of communication and networking.

Currently, social media has gained popularity for business visibility and growth.  This is because of the rise of social media users during and after the lockdown period in business marketing.

Examples include; Instagram, X (formerly twitter), TikTok, Facebook, LinkedIn, Snapchat, Bereal, WeChat, etc.


This is an action a person uses to promote and sell something, either a product or service.

We as humans are natural marketers.

We sell with our words most times, Appearance, materials, etc.

For example, you read a book, and you found it interesting. You want a friend to read it as well, and then you start explaining what you learned and how it will benefit the friend. That’s marketing!

What is digital marketing

What is Digital Marketing?

From our explanation of what digital means, you should have a clue of what Digital Marketing is.

But, yes you got it right!

Digital marketing is the use of electronic devices to tell about your products or services.

And, this is one of the best ways to get your offer in front of your customers.

It’s an option if you want to get sold out of course.

How is Digital Marketing done?

Digital marketing can be offline or online.

Online digital marketing includes;

  • SEO (Search Engine Optimization)
  • SEM (Search Engine Marketing)
  • Social Media Marketing
  • Content Marketing
  • Email Marketing
  • Pay-Per-Click Marketing
  • Affiliate Marketing

There are over 5 million mobile phone users and 4 billion internet users.

Specifically on the social media space.

The current era has made social media a big deal to communicate, engage, and purchase from one another.

Online Digital marketing matters for your business marketing strategy.

Offline digital marketing includes;

  • TV marketing
  • Radio marketing
  • Electronic Billboard marketing
  • Text message marketing

Digital Marketing is proven to be the biggest move for any business, company, or brand’s success.

What is Social Media Marketing

Knowledge gained from the above context, you should have an idea of what social media marketing should look like.

Well, social media marketing is using social media apps meant for communication or entertainment to market your product or service. It’s a sub-strategy under the Digital Marketing niche.

I.e. Using Instagram for an example to tell about your fashion brand, X to write stories about your brand, Snapchat or LinkedIn to show a video on how you operate in your company, etc.

That’s simply what it means.

Of course, that doesn’t mean going over the main purpose of communicating and entertaining its users.

You talk about your brand in an educative way that communicates its benefits to your ideal client.

What is the difference between Digital Marketing and Social Media Marketing

Digital Marketing Social media marketing
Use of digital devices Use of social apps and sites
Can be offline or online Only online
A marketing strategy for business A sub-marketing strategy under digital marketing

Do you now understand the difference between both now?

So, don’t get confused that digital marketing only has to be an online marketing strategy.

How can both be used for a business campaign?

First, a campaign is a process of telling, letting or getting more than your current audiences know about what your service or produce.

The campaign allows a company to create awareness, gain more new customers, and generate sales for the long term. This is the main goal for every business of course.

Digital Marketing and Social Media Marketing are examples of ways a business can do a campaign.

You need an ads manager to help run your campaign. see why here!

How to use digital marketing for a business campaign?

 Search engine ads, TV ads, radio ads, email, and social media are all examples of digital marketing strategy.  It includes promoting, advertising, and distributing content for a business/brand.

If your copy and content are self-explanatory and problem-solving, then be sure of conversion after using these marketing means.

All companies and businesses have problem-solving ideas. It could be hunger, stress, beauty, pride, self-awareness, etc.

How can Social Media Marketing be used for a business campaign?

 Social media has been the easiest form of marketing recently, because of its number of users and engagement.

It’s one of the best digital marketing approaches to business awareness.

Lead generation is the easiest via social media.

Social media marketing also helps a brand see what its competitors are up to and what its customers are saying.

More so, it connects a business and its customers. Because most of its content are visual that helps an ideal customer see what they are buying or requesting for.

Other importance includes;

  • Serves as a search engine
  • Online presence
  • Feedbacks, Referrals and Engagement
  • An easy click to a business website
  • Building authority and credibility in a business niche.


Digital Marketing and Social Media Marketing are the norms for successful businesses.

If your business is not out there in the digital marketing space, then I don’t know where it should be.

If you want to see improvement in your business, which can be brand visibility, Lead Generation, sales, collaboration, etc. You need to have digital marketing and social media marketing strategies in your business goal.

Want to know more about digital marketing and strategies for business growth? 

Want to Learn Digital Marketing/ Social Media Marketing

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You need to bring your business out there to more audiences!

Naomi Obialor

A Digital Marketer with a passion for writing and sharing knowledge in any little way I can, I hope you learned something new today?