HOW TO START EMAIL MARKETING: BEGINNERS GUIDE
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Are you looking for how to start email marketing?
We have provided a step by step guide that will show you how to start email marketing in Nigeria.
According to thebalancesmb.com, Email marketing is the use of email to promote products or services while developing relationships with potential customers or clients. It is essentially direct mail done electronically instead of through the postal service.
It is one of the most effective way to nurture leads/prospects into real customers.
If you are in business or you are planning to start one, you already know that customer acquisition is at the heart of every business because without customers, there are no business. Therefore every business owner must learn how to start email marketing in order to acquire more customers and increases sales.
One of the most effective way to acquire customers today is through email marketing.
The beautiful part is that at the end of this article, you would have all you require to start email marketing in Nigeria. Therefore ensure you read till the end.
Email marketing may be old but it is still highly effective and if you ever hope to acquire customers on a continuous basis, email marketing is a must for you.
Another great thing about email marketing today is that the process can be automated and with just a single click, you can reach thousands of your potential customers with a personalized message that will eventually lead to sales.
According to Neil Patel “if you think email is dead, you’re missing out on the real metrics. The truth? Email marketing is still going strong and is possibly the best possible strategy to grow your business.
Email marketing is still ranked as the most effective marketing channel, beating out social media, SEO, and affiliate marketing.
Why is that? With all the hype over new channels, why is decades-old technology still one of the most effective marketing strategies?
Despite the rise of social, people use email more than other platforms. After all, what’s the good of marketing to someone if they’re not there?
Data shows that most people are on email—and the number increases every year.
In addition, with email marketing you own the connections — you don’t have to worry about algorithm changes tanking your reach.
That’s why building a successful email marketing campaign is more important than ever”
Also according to thebalancesmb.com, in the age of social media, it’s tempting to write off email. However, there is statistical evidence that it remains an important aspect of marketing efforts. For instance:
Experts with the email marketing company Litmus estimate that email marketing returns an average of $42 for every $1 spent.1
One survey found that 59% of respondents were influenced by email when it came to purchasing decisions.
A study of more than 1 billion shopping sessions in 2019 found that email marketing has a conversion rate of 2.3%, compared to 1% for social media.
Now let me ask you a personal question, can you spend a day without checking your email? Now you see why you cannot do without email marketing if you hope to make money from that your business.
Why Your Business Needs Email Marketing
1. Email marketing can increase sales
Yes you heard me right, email marketing can increase your sales significantly. You would certainly want your email efforts to pay off in sales as well and this can be done by sharing information about your business through emails as emails let you help customers see how valuable your product or service is.
Leveraging on email marketing you can reach your customers daily with several types of email promotions such as discount sales, new arrivals, seasonal sales, black Friday sales etc.
One thing that sets email marketing apart is that you have the freedom to deliver value to your customers and prospects thereby building trust which leads to actual purchase.
2. Emails increase your recall value
Emails increase your business’s recall value by serving as gentle reminders about your business and keep your product or business remain top of mind to your consumers. Since emails are delivered straight to the inbox of your prospect and customers, they get to see your emails on the go and this helps to increase your brand awareness and recall.
Regular emails such as news letters can help you inform, educate and entertain your prospects and customers and of course you can always lead them to make that purchase when you must have created enough value.
3. Emails can establish your authority
Let your customers know how knowledgeable you are through your creative emails and establish yourself as an authority in your field. Let your customers know you know your business inside and out by providing value to you customers. Baseless bragging never worked and will not work now also. Moreover, chances of such emails getting shared are higher and they boost virtual positive word of mouth for your business.
You can provide tips about products and how to use them. You can provide industry news and expert opinions. Also provide likely issues of products/services and how to fix them. All these can be achieved with email marketing.
4. Emails help establish and nurture relationships
It’s in all of us! We all rely on those we trust. Isn’t that? The same goes with business as well. Sending regular emails helps you establish and nurture a relationship with your customers. You tend to make a personal connection with them through emails by doing a virtual handshake with them. When a prospect joins your list and gets a welcome email and subsequently get more emails that has value.
As time goes on, a connection will be established which will eventually lead to sales and even referrals.
Now, let’s get started with Email Marketing
Before we begin, it is important to let you know that there are several email marketing software that you can employ to achieve your email marketing in Nigeria but to give you a solid start with proper understanding, we will be using one of the best email marketing software.
And that is ….SENDPULSE
SENDPULSE, has all the tools you need to carry out all your email marketing campaign and the best part is that it has a free plan that gives you access to 500 subscribers and 15,000 emails and with that you can get started and build the business of your dream. You can automate your emails, schedule to send later and many more…
Step 1: Register On Sendpulse
Use the signup form on the website to register.
Fill in your Email and password to start using Sendpulse for free. Just take your time, click here to register on Sendpulse,
I’ll be waiting for you before we can proceed with the email marketing guides below.
Your account needs to be approved before you can start sending your newsletters. A verification email would be sent to the email address used during the registration process. Make sure you verify your email to affirm ownership of that address.
Step 2. Getting started with Sendpulse
Step 3. How to Create an Email List
The beautiful thing about sendpulse is that it is simple and easy to use and anyone can get started with the platform. Here is how to create an email list:
3.1. Click New Mailing List
Give it a name and click “add”
Step 4. How to Create an Email Campaign
4.1. Fill in the Necessary
Click “Create a campaign.” Pick the mailing list and use segmentation if necessary. Select “From” email address. Type in the Sender’s name and create a subject line, personalize it with the variables on the right of the field. Add emojis to a subject line if that appeals to your goals.
4.2. Select the Editor
Click the “Import” button to upload a template from a file, URL, or paste the HTML-code. You can also create an email campaign in HTML Editor. Let’s go the most straightforward way and choose between the layout editor and existing design templates, which both work on the same drag-and-drop principal.
4.3. Create an Email Template
Select one of the template layout structures, or choose one of the SendPulse pre-designed templates. Drag the required element from the left-hand side and drop it where you need in the template. Click on a particular component of the template and change its properties on the right-hand side. Edit email body properties there, as well. Preview to see which of the elements needs improvement. Push “Save and Continue” to move on.
4.4. Check the Parameters Before Sending the Email Campaign
Recheck the data you’ve filled in at the beginning. Select “Send now” or schedule your campaign to send it automatically at the best time. SendPulse tracks open rates and click-through rates by default. Attach files if necessary (for instance, PDF-presentation or catalog). Use the tool of automatic resending emails to those who will not read them. Set the resending time and change the subject line.
4.5. Launch an Email Campaign
Test the email by sending it to yourself. If you think everything is ready, click “Start” to launch your email campaign. Our team will moderate your email campaign and send it in less than 20 minutes. In the overview of your email campaign, you can see the details on how your list of recipients communicated with your email and monitor statistics.
Remember that you can learn email marketing in our 95% practical Digital Marketing Training in Abuja. We will teach you every thing you need to become a globally recognized Digital Marketer.