Digital marketing tools are the set of applications utilized by digital marketers to get their jobs done in a faster, cheaper, effective and efficient way. For effective and swift work in the digital space, there are tons of digital marketing tools made available for creators and marketers.
These tools help monitor, drive traffic, content editing, and customer relationship management, sales and follow-up.
We know how tasking it can be when having more than one project or client at hand and trying to live a balanced life.
As a digital marketer, it’s essential to give your best to a client’s work. Having burnout because you are trying to keep up to a task can result in illness. This would also give a bad impression on the company’s brand.
These digital marketing tools allow you to deliver value for client’s projects and up-sales for the business on schedule.
A few of such tools will be listed on this page and further discussed. Follow us and stay updated on digital marketing tips to help improve your business/career.
Content Creation Tools
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Capcut is a powerful digital marketing tool for video editing and more. Short videos are the trends for publicity now. A neat video presentation and understandable content is essential for digital marketing. It’s easier to reach more audience and potential clients.
Capcut allows its users to edit their videos using different features and effects. Also, collaborating with various social media platforms for easy access to the app.
Some features include;
- Voiceover editing
- Auto caption
- Cloud storage
- Music option
- Designated effects
- Easy to use
Capcut gives a seamless marketing process for digital marketing through video content.
Canva; A design platform that assists creators to create visual content for their social media posts and marketing platform. In marketing, we understand the need for quality and impressive design. Visual content is important in any digital marketing campaign.
It has its free version that’s understandable and easy to use. Also, a pro version, where the digital creator has access to a lot of features. Such as; premium templates for flyers, brochures, social media posts, resume, certificates, logo, letterheads, and book covers etc. You don’t need to be a super designer to know how to use the canva app.
Grammarly; Everyone’s English is different so is their level of grasping content. Grammarly helps convey your copy in an understandable way to your client or consumers. It assists in grammatical words or sentences. Etc.
Social Media Management
This set of tools allows digital marketers, especially social media managers, to handle more than one brand for visibility and sales. Digital marketing tools such as;
Hootsuite; Hootsuite is a popular scheduling platform amongst digital marketers. And it’s a very subtle digital marketing tool.
Later; A social media management tool. It helps in scheduling social media posts. It had free training and courses on how to build social media presence.
Buffer; Same as other listed tools, it allows its users to schedule, publish, and analyze results for effective social media presence.
Meta business suite; One place business management. It involves tracking, scheduling, publishing, and cross-posting from Faceboom to Instagram.
Loomly; A calendar for social media management that allows its users plan, create, publish, schedule content on various social media platforms.
All of these social media management tools are easy to use and affordable.
Content management system
These digital marketing tools used here are for website up-keep, designs, etc.
Ahrefs: An SEO toolset that serves as keyword research, back-links, and auditing. It helps digital marketers optimize a website; analyze competitors, track ranking, and SaaS tools.
Word press is a popular tool used for website building and customization. It’s great for blogs and businesses. It’s a competent CMS tool.
It allows its users to create many websites, cost-free, no required knowledge on coding.
Email Marketing Tools
Mail Chimp; this digital marketing tool allows its users and consumers (subscribers) to stay engaged. It collects consumer info, and automates the process of sending daily emails. A free plan for beginners and templates on how to use email for marketing purposes.
Sendpulse: gives you access to multichannel marketing and sales tools for increased profits, better workflows and happier customers. With this powerful tool you can send up to 15,000 emails for free in a month as long as your email list is 500 and below. You also have access to free landing page builder, 3 chat bot for free and free CRM. The most beautiful part is that you do all this without any need for your credit card number.
Aweber: a powerful email marketing platform that will help you connect, automate, and sell your vision. One of the best email marketing platform that has been around for a very long time. They now have a free plan that allow you to send emails to up to 500 subscribers, with one email list, one landing page, and one automation.
Getresponse: This platform that offers you marketing beyond email. It gives you access to an affordable, easy to use platform to send emails, grow list and automate communication.
Getresponse will will give you access to a suite of free marketing tools designed to get your business online and fuel it with a stream of new leads.
Find new customers and build your email list with lead generation tools that turn anonymous connections into loyal fans.
Stay in touch with your customers and potential clients with targeted online communication that converts.
Market your ecommerce business and deliver experiences that convert store visitors into returning customers
Team Management and Community Building
As a digital marketer, you are either working with clients, or in a team. Mostly we meet virtually and discuss projects, self-care, improvement needed in a company etc. These tools help manage team meetings.
Slack; this is good for easy communication with team members. Its platform serves as a messaging and team call. Groups are created according to what your team is working on.
Telegram; The platform recently rolled out a feature. It allows its users to create and be part of many groups. The platform is mostly used by digital marketers working on community building for blockchain or tech related companies.
Discord; This also serves as a community building and engagement platform. Mostly used by web3 or web2 start ups. Its
Google form; In digital marketing, it’s good to get feedback, the market thought, etc,. Google form allows its users to create and share questions in a form format. Data validation, follow ups etc. this can be integrated with Google sheets and others.
AI; the evolving trends’ of AI cannot be overlooked. Artificial intelligent machines get insights from human intelligence and put into a particular action. AI works with existing data to be able to generate human-like answers to questions. It’s an important digital marketing tool for clarity on different topics.
AI helps you analyse large amounts of data and predict every customer’s buying behaviour/decisions. This allows you to effectively implement dedicated marketing campaigns to a target audience. It also helps in boosting customer satisfaction and engagement.
AI such as CHATGPT has taken over the digital space and digital marketers can leverage on this great tool to get ideas on social media posts, blog articles, Youtube videos etc.
Google Marketing Tools
Google business; This is a great place to build a web presence. Signing up with google business as a business owner will make it easier for your business to be located within a locality. The beautiful part of Google business is that it is free and the traffic you get is also free and any business can register on the platform and start attracting visitors to their business.
Google Adsense; This digital marketing tool connects advertisers to creators.
If you own a Youtube Channel and have a targeted audience for an advertiser, Google will place the ad on your platform and bill the advertiser. This is only if you have an AdSense account. Also, creators who have blogs with a sizeable number of visitors can monetize their blogs through Adsense and earn income from Google.
Google Analytics; is one of the most common digital marketing tools. It allows users to track and see their conversion rate, and analyze the websites, and content ratings.
In conclusion, these tools help make digital marketing an easy process and increase brand awareness. As a digital marketer, you should always have an idea about these tools, their features, and how they can help your brand in dealing with client projects.
Which other tools do you use as a digital market?
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FAQ about Digital Marketing
- What’s the role of a Digital marketer?
It involves research, planning, creating, executing, and tracking using digital channels for brand awareness and promotion of products or services.
- Is a digital marketer just only posting on social media platforms?
No! There are other marketing channels such as email, websites, offline marketing, etc. But, all go hand in hand with social media platforms for publicity.