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What is Marketing in Business?

What is marketing in a business? Marketing is an entire part of a business. It involves providing needs and wants for a consumer, by providing value and delivering satisfaction.

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Marketing can be a bit difficult to define even as a marketer. One can say it involves only sales as our college mostly taught us.
But, going deep into the marketing niche of different businesses, marketing definition differs.
Just as I said from the beginning, it is the start and end of every company, business, or brand.
Upon my research, I have correlated a few from various marketers to help us understand the term MARKETING from another aspect.

What is Marketing
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Marketing Definition from Experienced Marketers In different specialties

Let’s go on.

  • Marketing is an integrated, multi-channel (online and offline), customer-centric process used to define, segment, reach, and convince potential clients to purchase your product or service, followed by analyzing the metrics to refine your strategy and repeat the process as needed to optimize the ROI (return on investment).

Sharon Mostyn – Assistant Vice President, 1st Mariner Bank

  • Marketing is everything a company does, from how they answer the phone, how quickly and effectively they respond to emails, how they handle accounts payable, to how they treat their customers or employees. If Done right, marketing integrates a great product or service with PR, sales, advertising, new media, and personal content.

 B.L. Ochman – President,

  • Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

American Marketing Association

  • Marketing refers to any actions a company takes to attract an audience to the company’s product or services through high-quality messaging. Marketing aims to deliver standalone value for prospects and consumers through content, with the long-term goal of demonstrating product value, strengthening brand loyalty, and ultimately increasing sales.

Hubspot Blog

  • Marketing is “the action or business of promoting and selling products or services, including market research and advertising.”

  • Marketing is the process of determining consumer demands for a product or service, motivating its sales, and distributing it into ultimate consumption at a profit.”

 E.F.L. Brech

  • For businesses, marketing means the process of getting potential customers and products or services together. It seeks to match the company’s products and services to customers’ needs.


  • Agricultural marketing involves all activities from gathering agricultural produce from farms to getting them to the customers. 

  • Marketing is identifying the pain points of your customers, developing content and processes to best solve those pain points – which ultimately makes it easier for your customers to buy or stay customers.

Joe Pulizzi – Founder, Content Marketing Institute (Disclaimer – I write for the Content Marketing Institute.)

  • Marketing builds relationships between consumers and brands. The many disciplines that go into the process, together create a brand personality designed to be compatible with the target. Marketing romances the consumer in the hopes of establishing a long-term commitment. This takes persuasion and nothing molds opinion like the third-party endorsement power of PR.

 Deborah Weinstein – President,

  • Marketing is discovering what the prospect wants and demands and delivering it more efficiently and effectively than the competition.

Paul Kulavis – Managing Partner, Sterling Park Group

  • Marketing is defined as we help people sell more stuff.

Joey Iazzetto –President, UniCom Marketing Group

  • Marketing is anything you create or share that tells your story.

Ann Handley – Chief Content Officer, MarketingProfs, Author with C.C. Chapman of

  • Marketing is building your brand, convincing people that your brand (meaning your product/service/company) is the best and protecting the relationships you build with your customers.

Marjorie Clayman – Director of Client Development, Clayman Advertising, Inc.

  • Marketing is creating irresistible experiences that connect with people personally and create the desire to share with others.

Saul Colt – Head of Magic, FreshBooks

  • Marketing is a way to connect what products and services you have to offer with customers who want and need such products and services. It is multi-faceted, starting with researching your target market and how best to deliver the message to coming up with a plan to execute your promotion via various marketing media.

Trish Green – Executive Vice President, Head of Marketing, Student Funding Group, LLC

  • Marketing from a scope perspective is anything that modifies the perceived value and/or desirability of a product or service. From a function perspective is moving the demand curve to the right, reducing the elasticity of demand.

 Bill Tanner – Senior Director of Strategic Research, A. H. Belo

  • Marketing is understanding your buyers really, really well. Then creating valuable products, services, and information especially for them to help solve their problems.

David Meerman Scott – Bestselling author of Real-Time Marketing and PR

  • Profitable marketing is reminding likely-to-buy prospects of the value of your products/services in meeting their needs, over and over, at an acquisition cost lower than your allowable acquisition cost.

Jerry Kaup –

  • Marketing is about knowing the market, creating the right product, creating desire for that product and letting the right people know you have it. The old adage that says, “If you build a better mousetrap people will beat a path to your door” doesn’t hold true without marketing. You might indeed have a better mousetrap, but if people don’t know you have it, and they don’t know where your door is, there will be no path beating and no conversation going on.

Sally Falkow – APR, PRESSfeed.

  • Marketing is branding, naming, pricing, and the bridge between paid and earned media. It is NOT sales.

 Gini Dietrich – Chief Executive Officer, Arment Dietrich, Inc.

  • Marketing includes research, targeting, communications (advertising and direct mail) and often public relations. Marketing is to sales as plowing is to planting for a farmer—it prepares an audience to receive a direct sales pitch.

Mary Ellen Bianco – Director Marketing & Communications, Getzler Henrich & Associates LLC

  • Marketing is essentially involved in outward communication, in promoting the corporate goals of the company it is serving. It is the process through which companies accelerate returns by aligning all communication objectives (advertising, marketing, sales, etc), into one department to more efficiently achieve the overall corporate goals.

Antoine Didienne

  • Marketing should be channel agnostic, data driven and customer-centric. This provides measurable results leveraging the marketplace at large; responding to consumer/business interests and needs.

Sue R.E. Germanian – Senior Vice President and Chief Communications Officer, DMA

  • Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.


  • Marketing is the process of promoting and selling products or services through various channels, and it’s essential for entrepreneurs to have a basic understanding of how it works. This includes understanding the different marketing channels available, such as social media, email, and content marketing, as well as the basics of customer behavior and market research

  • Marketing is the process of interesting potential customers and clients in your products and/or services.

Susan Ward (the balance)

  • Marketing is the word we use to explain how we encourage people to buy our products. If it’s going to work in a big way, there needs to be a strategy or big idea to whet peoples’ appetites for what we’re selling. When we’re marketing, we begin with a plan: objectives, strategy and tactics (how we implement the strategy). It’s a process that helps companies build relationships with prospects and customers and creates unique value for them…when it’s done right.

Lois Geller – President, Lois Geller Marketing Group, Author


  • Marketing is the art and science of creating demand to drive profitable growth.

David W. Mischler – President, Altascend Consulting

  • Marketing is the organization of the sale of a product, for example, deciding on its price, the areas it should be supplied to, and how it should be advertised.

Collins Dictionary

Now, we know a few marketing definitions, what other ways can you best define marketing?

Let us know in the comment section.  And, which marketing definitions best explain your type from above.

This is my definition of marketing.

Note: These definitions (What is Marketing) were gotten from different sites and sources. Editing are mine and errors too.

Also, here is how Digital Marketing can help grow your business


Don’t forget to share this knowledge!

Naomi Obialor

A Digital Marketer with a passion for writing and sharing knowledge in any little way I can, I hope you learned something new today?