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What is Social Media Marketing: Social Media Strategy

What are social media marketing and social media marketing strategies? Social media marketing (SMM) is a part of digital marketing strategy and it’s the use of social media platforms for your business promotion. This can include building brand awareness, driving website traffic, generating leads, increasing sales, and fostering customer loyalty.

Why does Businesses do Social Media Marketing?

Businesses and brands that do social media marketing have come to the knowledge of digital marketing for their enhancement in the digital era.

Social media marketing helps businesses and brands;

  • Promote their business organically
  • Reach a wider audience aside their location
  • Be part of trends for their niche
  • Listen and know the needs of their audience
  • Have a good communication system with their customers
  • Collaborate with other niche as complimentary
  • Observe and learn from their competitors
  • Analyze and measure metrics.

There are a lot of benefits of social media marketing for businesses and brand’s aside these listed above.

What are the core pillars of social media marketing?

  • Content:

 For every social media activity, content is the first thing to do practically. There are various types of content. Create high-quality, relevant, and engaging content, which is the foundation of your social media presence.

  • Community: 

Just as community makes up a society, and so does it make up your audience. Build relationships with your audience, encourage interaction, ask for their opinions, and builds trust between your brand and your customer.

  • Engagement:

Social media is a social network space. Actively participate in conversations, go live with your customers randomly, respond to comments, and show your audience you’re listening.

  • Measurement: 

In order to know how to position your brand rightly, track your results, analyze data, and use insights to improve your strategy.

  • Adaptability: 

Try to stay updated on social media trends, research, tweak, experiment with new features, and be willing to adapt your approach. Maintain consistency and keep your audience engaged and wanting to know more!

What are some Social Media Marketing Channels?

  • Facebook
  • LinkedIn
  • Instagram
  • Pinterest
  • Snapchat
  • X(Twitter)
  • Telegram
  • Threads
  • Discord etc.

What are the Benefits of Social Media Marketing?

Social media marketing has broad benefits for any business, if done strategically and intentionally.

Cost- Effectiveness

Social media marketing are less expensive organically, although has paid options as usual. When every knowledge and tools are in place, marketing your business is a little struggle.

Website Traffic

Most social media platforms have options for link insertion and that helps you create content around your web posts, which leads to website traffic and sales conversion or engagement.

Option Targets

Businesses and brands have the option to target people of a specific location, interest, engagement, behavior, etc. and provide personalized content to those audiences.

Credibility and Authority

Social media marketing helps brands build a good relation between business-and-customers.  Brands do not only market on social media, but interact with customers and that breeds customer loyalty and retention.

Brand Visibility

Social media marketing helps a business reach a wider audience and get easily found on the internet.

Improved SEO

Having a social media presence and marketing, improves a brand’s search engine optimization. Social search engine rankings from likes, shares, and most watched, for you page, hashtags, etc.

Collaboration and Influencing

Social media marketing provide businesses with access to influencers, who can help promote their brand and reach a wider audience. Also, collaborate with same business industry to grow.

Social Media Marketing Apps

What are the main strategies in social media marketing?

  • Set SMART goals: 

Clearly define what you want to achieve, be it increasing brand awareness by 20% or generating 100 new leads per month.

  • Know your audience: 

Research your ideal customer demographics, interests, and online behavior to tailor your message effectively.

  • Choose the right platforms for social media marketing: 

Don’t spread yourself thin. Focus on platforms where your target audience actively engage, whether it’s Facebook, Instagram, LinkedIn, X(Twitter), TikTok, or others.

  • Create engaging content: 

Share valuable, informative, and entertaining content that resonates with your audience. Experiment with different formats like images, videos, stories, and live streams.

  • Be consistent and responsive: 

Publish regularly, engage with comments and messages promptly, and show your audience you care.

  • Run social media ads: 

Consider paid advertising to reach a wider audience, target specific demographics, and boost engagement.

  • Analyze and adapt: 

Track your results using social media insights and analytics tools. Optimize your strategy based on what’s working and what’s not.

Naomi Obialor

A Digital Marketer with a passion for writing and sharing knowledge in any little way I can, I hope you learned something new today?