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How to Start Affiliate Marketing in Nigeria

How to start affiliate marketing in Nigeria with little or no capital. We know the struggles of earning more income and solving our daily puzzles. People now research ways to earn more money as a side hustle, full-time business, work-from-home, student, etc. Affiliate marketing remains an attractive online business to start.  

There is a lot of controversy on how affiliate marketing helps people make money because of people who do not learn in-depth thereby misleading others. Businesses are leveraging affiliate marketing for more visibility and cost-less marketing strategy. Let’s learn about affiliate marketing and how to use it for business or personal income.

Start earning online – Learn how to do Affiliate Marketing the right way

What is Affiliate Marketing?

Affiliate marketing is promoting other people’s brands or businesses and earning from it either for every sale made, clicks, inquiry, etc. It simply means you make money from advertising a product or service of a business based on agreements.

Let’s use this as an example;

While reading through a blog post about a product the writer instructed you to a platform to purchase the item for a lesser cost using a designated link. If you click through the link to the online store and eventually make a purchase, the writer will earn a commission as that link is a unique one and contains a tracking ID for each affiliate for the merchant.

Or the advertisements that pop up while reading blog content.

Who is a Merchant?

A merchant is the business owner, vendor, founder, etc. the person who owns the product or service being set up for affiliate marketing programs. I run a digital marketing agency, created a digital course on affiliate marketing, and set up affiliate links for people who would want to market it. This means I am a merchant.

Who is an Affiliate Marketer?

An affiliate marketer is a person or people that promote to persuade potential customers for a business which leads to sales and retention of customers. An affiliate marketer must be trusted and have a valuable influence to convince people.

What Type of Product can an Affiliate Market Sell?

Any product or service can be sold by affiliate marketers, the affiliate marketer should be able to deliver the product or service value to its audience properly. Also, learn about content marketing in promoting your business.

Some products include;

  • Fashion products
  • Health products
  • Technological gadgets
  • Online courses
  • Art materials
  • Books
  • Recreational center advertisements
  • Games and sites
  • Kids Accessories
  • Household items and equipment
  • Food store
  • Digital products such as; color presets, designs, templates, EBooks, etc.

How to Start Affiliate Marketing in Nigeria for Your Business

A business starting an affiliate marketing program will help boost and make money for the business.

Start earning online – Learn how to do Affiliate Marketing the right way

What to do;

  1. Pick any of your products or services: decide which of your products, or services you do love to allow marketers to earn from. You can also open the offer for all your products or services.
  2. Find affiliate partners: Put up Q and A sessions, for those who will love to earn from selling for your brand and are keenly interested in your business value.
  3. Create affiliate links: there are platforms you can recruit affiliates and track revenue.

Benefits of Affiliate Marketing

  • Low-cost earning techniques
  • Easy to analyze
  • Helps in networking and collaboration
  • Access to different business niche
  • Ability to earn passively
  • Side-hustle idea for student
  • Brand Credibility
  • Loyal audience
  • Not-time consuming

How to make money with affiliate marketing

Start earning online – Learn how to do Affiliate Marketing the right way

Starting affiliate marketing involves a few processes whether you are working or starting in the online space.

  • Choose Your Niche:

Select a niche that you’re passionate about and that has a good market demand. If you have no idea what to do, you can do your research on what business niche is your locality in demand for. The sole purpose of your starting affiliate marketing is to earn, so choose a specific niche for SEO results. What is your unique value that can be shared publicly, and easily to persuade people to purchase it?

  • Research Affiliate Programs:

Find affiliate programs related to your niche. Look for reputable companies with products or services you can comfortably promote.  Finding affiliate programs can be done via Google, and sites of any digital tool you use. Let’s type a prompt “Affiliate programs for perfume brands”.

Start earning online – Learn how to do Affiliate Marketing the right way

Perfume affiliate programs

Clicking through the links, we will discover brands that have affiliate links for marketers and the different commission types.  If there is a product you have read about having an affiliate program, you can reach out to them via email for collaboration. Learn about their affiliate procedures and criteria to foster the business marketing growth.

  • Build Your Platform:

Create a platform where you can promote affiliate products. Decide what type of content you want to share, it could be a blog, YouTube channel, social media profile, or a combination of these.

But of course, I will suggest that you focus on video platforms to showcase your products or services. Build a website for search engine optimization (SEO) to rank for search engine result pages. It also depends on your niche, research what competitors are leveraging on, and learn to execute.

  • Create Quality Content:

Produce high-quality content that provides value to your audience. Do not mislead your audience with wrong information, and ensure any product or service you are promoting solves your potential customer problems.

If you are focusing on written content, avoid plagiarism, bad copies, and content that does not solve a problem or intrigue your audience. If it’s video content, have a clear resolution and ensure the first few seconds are direct. The main point is, to be a testimony to whatever product you are marketing.

  • Drive Traffic: how to start affiliate marketing in Nigeria

Use various strategies to drive traffic to your platform for visibility. This includes using all digital marketing strategies such as; SEO, social media marketing, email marketing, paid advertising, etc. creating content and repurposing in different platforms and content forms, sharing links to friends to help engage, having a unique selling point, and a clear CTA.

  • Promote Affiliate Products:

Integrate affiliate links naturally into your content. Be transparent with your audience about your affiliate partnerships. Educate your audience with information that will make them want more and be eager to purchase your promoted product or service.

Create courses, make reviews, showcase how to use a product, ask what problem they are experiencing, etc. You won’t make money without telling.

  • Track and Optimize:

Monitor your affiliate marketing efforts and track your results. Adjust your strategies based on what’s working and what’s not. Metrics to track include;


Conversion rate

Ad spent




Total revenue

How to start affiliate marketing in Nigeria


Tools to Help in your Affiliate Marketing Journey how to start affiliate marketing in Nigeria

  1. Google Analytics: It helps in tracking your leads and clicks on affiliate links.
  2. SEMrush: It suggests keywords that are being searched for and recommend topics for that niche.


How Much Do Affiliate Marketer Earn in Nigeria

There is no direct amount to affiliate marketers earning in Nigeria, but what to know is that, if you are good with your marketing strategy and can help grow brands, be sure to get paid for your services. Let’s estimate 100K monthly per product if a deal is successfully closed.

Businesses to consider for Affiliate Marketing

  • Electronic gadgets
  • Food
  • Fashion store
  • Digital software
  • Gaming platforms
  • Make-up brands
  • Influencer marketing

In Conclusion;

Affiliate marketing is simply selling for other people and earning as much as you can. You can register for different businesses, niches, etc., and make passive income. Affiliate marketing takes time and effort. Consistency and patience are key and it’s an easy way to switch into influencer marketing.


Don’t forget to share the post with your friends and earn together.

Naomi Obialor

A Digital Marketer with a passion for writing and sharing knowledge in any little way I can, I hope you learned something new today?